FENDI
"The Fendi Collection" Book Launch
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© 2025 by Shanique Ranglin. Made with Wix Studio™
Fendi Book Launch Campaign – Key Achievements
500K
+ luxury consumers
Seamless Multi-Channel Execution – Managed the coordination of digital, in-store, and experiential marketing, reaching an estimated 500,000+ luxury consumers across multiple platforms.
+40%
boost in campaign reach
Brand Awareness & PR Impact – Achieved a 25% increase in brand engagement metrics, with influencer collaborations driving a 40% boost in campaign reach compared to previous brand activations.
250
high-profile attendees
Luxury Event Activation – Led the planning and execution of an exclusive VIP book launch event, attracting over 250 high-profile attendees, including fashion editors, influencers, and brand partners.
1M +
Impressions and a 30% engagement rate
Strategic Content & Digital Engagement – Developed and executed social media and digital content strategies, generating 1M+ impressions and a 30% engagement rate across Fendi’s platforms.
Project Phases And Responsibilities
Project Initiation & Strategy
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Conducted in-depth research into Fendi’s brand history and creative direction to align the book launch with the brand’s narrative.
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Defined key project objectives, scope, and deliverables in collaboration with Fendi’s global marketing and creative teams.
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Established a timeline, budget, and milestone framework to ensure flawless execution.
2. Venue Selection & Design Execution
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Secured an exclusive luxury venue that complemented Fendi’s aesthetic and catered to VIP clientele, media, and industry elites.
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Collaborated with event designers, architects, and set builders to create an immersive brand storytelling environment, integrating digital installations, bespoke displays, and high-end décor.
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Implemented luxury retail visual merchandising principles to highlight key themes of the book.
3. Brand Storytelling & Marketing Integration
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Developed a multi-channel marketing strategy, integrating social media, influencer partnerships, and PR campaigns to amplify visibility.
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Curated exclusive guest experiences, including private viewings, panel discussions, and artist collaborations, to drive engagement and media coverage.
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Worked with Fendi’s editorial and design team to produce compelling content, ensuring a cohesive brand message.
4. Logistics, Stakeholder Coordination & Execution
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Managed vendor relationships, ensuring on-time delivery of key event elements, including custom installations, product displays, and high-end catering.
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Coordinated with global teams across EMEA, luxury retail, and brand executives to align all event activations.
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Implemented a real-time project tracking system to monitor event setup, guest management, and contingency planning.
5. Event Launch & Guest Experience
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Supervised on-site event execution, ensuring smooth guest arrivals, press coverage, and brand activations.
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Managed high-profile attendees, including VIPs, fashion editors, and industry influencers, providing seamless hospitality services.
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Monitored event performance through guest engagement metrics, media impressions, and brand sentiment analysis.
6. Post-Event Reporting & ROI Analysis
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Conducted a comprehensive post-event debrief, analysing key performance indicators (KPIs) such as social media reach, press coverage, and sales conversions.
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Gathered feedback from stakeholders and luxury brand partners to assess brand impact and future engagement strategies.
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Delivered a detailed report with recommendations for optimising future brand activations and collection launches.