ONTO - Europe Market Expansion
Project Overview
ONTO, a leading electric vehicle (EV) subscription service, embarked on an expansion into key European markets, aiming to scale operations, enhance digital infrastructure, and establish strategic partnerships.
The project focused on market entry strategy, operational setup, digital transformation, and customer acquisition.
Key Responsibilities & Contributions
1. Market Expansion & Operational Readiness
-
Conducted market research and feasibility analysis, identifying key regions for ONTO’s growth.
-
Assisted in setting up operational workflows, legal documentation, and compliance tracking for new markets.
-
Coordinated with local authorities and regulatory bodies to ensure adherence to EV infrastructure requirements and leasing agreements.
-
Managed cross-border logistics, ensuring smooth vehicle deployment in target locations.
2. Financial Management & Strategic Planning
-
Assisted in budget tracking, forecasting expansion costs, and reconciling international transactions.
-
Worked closely with the finance team to manage vendor payments, tax compliance, and pricing structures for the European market.
-
Helped develop cost-saving initiatives, optimising ONTO’s operational expenditure while maintaining service quality.
3. Digital & CRM Integration
-
Supported the integration of ONTO’s digital subscription platform, ensuring localised user experiences for European customers.
-
Collaborated with the tech team to implement multi-language support, geo-targeted marketing, and payment gateway optimisation.
-
Assisted in CRM data migration, ensuring customer segmentation and automation workflows aligned with European consumer behavior.
3. Digital & CRM Integration
-
Supported the integration of ONTO’s digital subscription platform, ensuring localised user experiences for European customers.
-
Collaborated with the tech team to implement multi-language support, geo-targeted marketing, and payment gateway optimisation.
-
Assisted in CRM data migration, ensuring customer segmentation and automation workflows aligned with European consumer behavior.
ONTO - Europe Market Expansion - Key Achievements
10K +
Enhanced digital capabilities, optimising customer onboarding processes and reducing
drop-off rates by 20%, ensuring localised experiences for 10,000+ European users across web and mobile platforms.
15%
Strengthened partnerships with 5+ major EV manufacturers and leasing networks, securing agreements that contributed to a 15% fleet expansion, adding 1,000+ new EVs to ONTO’s offering
20%
Successfully facilitated ONTO’s operational entry into 3 key European markets (Germany, France, Netherlands), ensuring 100% regulatory compliance and a 20% faster setup compared to industry benchmarks.
2M
Streamlined international financial workflows, improving efficiency in vendor payments by 30% and reducing transaction processing time by 25%, handling £2M+ in transactions seamlessly.
Let's Work
Together
© 2035 by Shanique Ranglin Made with Wix Studio™